I’m about halfway through the Geissler Peak Traverse, and the plan for the rest of the day is to head down to Aspen, find the nearest bar and shoot the shit with some strangers…if that sounds like your worst nightmare, then today’s video is about you.

The US military has had recruitment issues for a while, and the next generation reaching the recruitment age (aka those who hate any and all things social) won’t be making it any easier. But this isn’t just a US military issue; this is the leading edge of a recruiting crisis for everyone.

The good news is that we already have a solid understanding of Zoomers. Not just from an inflow to the labor market perspective but also culturally. They are ethnically diverse, open-minded, good with tech, highly educated, loyal workers…but very anti-social.

Adapting to the expertise and preferences of Zoomers will help shape what the US military looks like over the next few decades, and it’s likely a sign of things to come. Making accommodations and adjustments for the next generation will be necessary for anyone looking to attract talent.

The US military lucked out here too. The areas where Zoomers excel are areas that the military wants to expand into. So it’s kind of a win-win. As long as nothing goes wrong…

Here at Zeihan On Geopolitics we select a single charity to sponsor. We have two criteria:

First, we look across the world and use our skill sets to identify where the needs are most acute. Second, we look for an institution with preexisting networks for both materials gathering and aid distribution. That way we know every cent of our donation is not simply going directly to where help is needed most, but our donations serve as a force multiplier for a system already in existence. Then we give what we can.

Today, our chosen charity is a group called Medshare, which provides emergency medical services to communities in need, with a very heavy emphasis on locations facing acute crises. Medshare operates right in the thick of it. Until future notice, every cent we earn from every book we sell in every format through every retailer is going to Medshare’s Ukraine fund.

And then there’s you.

Our newsletters and videologues are not only free, they will always be free. We also will never share your contact information with anyone. All we ask is that if you find one of our releases in any way useful, that you make a donation to Medshare. Over one third of Ukraine’s pre-war population has either been forced from their homes, kidnapped and shipped to Russia, or is trying to survive in occupied lands. This is our way to help who we can. Please, join us.

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